65, Benetton Street
Our house at Pitti Bimbo is the road leading to a contemporary city. And the young citizens of Benettown are vocal about their desire for independence and freedom.
“We are living in a very particular historic moment. The age of parents dictating to boys how to dress is coming to an end. Boys want to choose what to wear because they experience and see the world through new technologies.”
Jean-Charles de Castelbajac