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65 Benetton Street

On the road

Ready for Benettown

Kids' collection by JCC

Pitti Bimbo

FW 2020 – 65, Benetton Street

By Jean-Charles de Castelbajac

January 16th – Fashion Show

Teatrino Lorenese – Fortezza Da Basso

65, Benetton Street

Our house at Pitti Bimbo is the road leading to a contemporary city. And the young citizens of Benettown are vocal about their desire for independence and freedom.
“We are living in a very particular historic moment. The age of parents dictating to boys how to dress is coming to an end. Boys want to choose what to wear because they experience and see the world through new technologies.”
Jean-Charles de Castelbajac